Arts Marketing Blog
Try taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? Such practical thoughts, and others like them, run through the minds of people who are interested in participating in the arts—but haven’t yet committed.
Reviewing theoretical and data-driven research, along with practical experiences from arts organizations over the past 10 years, The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.
Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But since the trip changes every year, there are still plenty of adventures (and challenges) to be had.
The individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences. Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.
While the arts marketing landscape changes, and the methods are changing with them, some things will stay the same. This week, read tips, thought-provoking questions, and “lessons learned” from a broad range of professionals in our arts marketing blog salon.
How can you change your arts organization's reputation from the “best kept secret” to the most popular place in town?
Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions.
Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.
What can we, as arts marketers, learn from sports marketers about how they cultivate a culture of fandom? How can we benefit from thinking about our patrons as fanatics?
Arts marketers, if you’ve never used the online design platform Canva, then you need to change that—starting today! Here are five reasons why.
How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.