Arts Marketing Blog

Getting your Priorities Straight

by Ms. Kate Brandt

Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But since the trip changes every year, there are still plenty of adventures (and challenges) to be had. 

The Room Where It Happens

by Mr. Sean King

The individuals who are in the room when decisions are made can make all the difference to the following weeks and months of labor to build brand, engage the community, and develop future audiences.  Here are a few helpful hints for you to make the case why marketing should be “in the room” to influence positive outcomes.

The More Arts Marketing Changes, The More it Stays the Same

by Ms. Ruby Lopez Harper

While the arts marketing landscape changes, and the methods are changing with them, some things will stay the same. This week, read tips, thought-provoking questions, and “lessons learned” from a broad range of professionals in our arts marketing blog salon. 

The Best Kept Secret

by Mr. Sean King

How can you change your arts organization's reputation from the “best kept secret” to the most popular place in town? 

Writing a Marketing/Advertising Plan? Start Here!

by Ms. Carole V Banks

Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 

Win More Grants: Integrating Evaluation with Stories

by Sheri Chaney Jones

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action.

Engaging a Fan Base: Arts Patrons as Fanatics

by Whit Bones

What can we, as arts marketers, learn from sports marketers about how they cultivate a culture of fandom? How can we benefit from thinking about our patrons as fanatics?

Ballin’ on a Budget? Five Reasons Why You Need to be Using Canva

by Ellen Kehl

Arts marketers, if you’ve never used the online design platform Canva, then you need to change that—starting today! Here are five reasons why.

Help, I’m Marketing and I Can’t Get Up

by Ms. Norah G. Johnson

How many of us are walking a line at our jobs between being an arts marketer, or not? Nowadays it seems as if dual and blended roles are becoming increasingly the norm for all except the largest arts and cultural organizations.

What does hosting a birthday party for a hotel duck have to do with arts marketing?

by Erika Juran

Participating in a special marketing initiative for Pennsylvania arts administrators gave our organization the tools we needed to expand our reach and strengthen our storytelling strategies.

Customer Retention is Broken. Here's How to Fix It.

by Kate Mroczkowski

Content sponsored by Spektrix. For arts organizations, retaining customers means building a core audience who are loyal, will take risks with you and in general are easier to sell to. These customers are also more likely to support your organization with donations.

Pages