Arts Marketing Blog
How are we engaging our audiences, how we are communicating our messages, how we are raising money, and how we are using technology to do it. With YouTube currently ranking as the #2 search engine in the world, this means many of us are using online video as a tool.
Artist portfolios are an integral method of displaying an artist’s spectrum of visual work. Your portfolio contains important information that is instrumental in the evaluations and reviews the artist receives.
For decades, Berkeley Rep has been discussing diversity in American theater.
Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control.
I’ve discovered a number of return-on-investment (ROI) tools we use to maximize our resources at TimeLine Theatre, a non-profit theater in Chicago.
Contemporanea has embarked on the task of procuring data by launching the following study: The Latino Experience in Museums.
As a marketing expert I believe that all our strategies should be based on a sophisticated knowledge of our audiences, either through data that is already out there in the field, or that you have to go out and get.
A number of variations on the classic social entrepreneurship model have blended traditional giving models with innovations from social entrepreneurship.
Broadly speaking, “social entrepreneurship” describes situations in which business principles are used to further social good.
Building audiences for a performing arts organization is a multi-faceted endeavor. But there’s one common thread that, to me, is indispensable for helping the performing arts organization create and maintain connections with its audience, its staff and volunteers, and the general community within which it operates.
Social media tools are fun, hip, sexy, cheap and easy to use. It’s not too surprising that arts organizations are quick to embrace the ever-evolving world of social media.