Arts Marketing Blog
I’ve discovered a number of return-on-investment (ROI) tools we use to maximize our resources at TimeLine Theatre, a non-profit theater in Chicago.
Contemporanea has embarked on the task of procuring data by launching the following study: The Latino Experience in Museums.
As a marketing expert I believe that all our strategies should be based on a sophisticated knowledge of our audiences, either through data that is already out there in the field, or that you have to go out and get.
A number of variations on the classic social entrepreneurship model have blended traditional giving models with innovations from social entrepreneurship.
Broadly speaking, “social entrepreneurship” describes situations in which business principles are used to further social good.
Building audiences for a performing arts organization is a multi-faceted endeavor. But there’s one common thread that, to me, is indispensable for helping the performing arts organization create and maintain connections with its audience, its staff and volunteers, and the general community within which it operates.
Social media tools are fun, hip, sexy, cheap and easy to use. It’s not too surprising that arts organizations are quick to embrace the ever-evolving world of social media.
One of the visitor groups that marketers struggle to accommodate is families. One bad experience can alienate multiple generations of potential museum visitors.
I wanted to explore video production to help inform a wide audience about the arts at Lehigh University.
Over the past year, I've produced several webcasts for dance companies. I've included a few insights and considerations for producing your own webcast.
There are 72 people in downtown New York City watching the premiere of Misnomer Dance Theater’s latest work. The theater is filled to capacity – but wait – there are also many people, miles apart on four continents, watching.