Arts Marketing Blog

The Power of Goals

by Lara Goetsch

I’ve discovered a number of return-on-investment (ROI) tools we use to maximize our resources at TimeLine Theatre, a non-profit theater in Chicago.

The Browning of Arts and Culture, Part 2

by Mr. Salvador Acevedo

Contemporanea has embarked on the task of procuring data by launching the following study: The Latino Experience in Museums.

The Browning of Arts and Culture, Part 1

by Mr. Salvador Acevedo

As a marketing expert I believe that all our strategies should be based on a sophisticated knowledge of our audiences, either through data that is already out there in the field, or that you have to go out and get.

Social Entrepreneurship In-Depth

by Mr. Tom Ogletree

A number of variations on the classic social entrepreneurship model have blended traditional giving models with innovations from social entrepreneurship.

The Evolution of Philanthropy in the Digital Age

by Mr. Tom Ogletree

Broadly speaking, “social entrepreneurship” describes situations in which business principles are used to further social good.

Building Audiences One Encounter at a Time

by Ms. Susan L. Smith

Building audiences for a performing arts organization is a multi-faceted endeavor. But there’s one common thread that, to me, is indispensable for helping the performing arts organization create and maintain connections with its audience, its staff and volunteers, and the general community within which it operates.

Marketing Means More than Facebook

by Ms. Nancy Hytone Leb

Social media tools are fun, hip, sexy, cheap and easy to use. It’s not too surprising that arts organizations are quick to embrace the ever-evolving world of social media.

One Size Fits All: A Museum Activity Pack Serving Diverse Families

by Mayrav Fisher

One of the visitor groups that marketers struggle to accommodate is families. One bad experience can alienate multiple generations of potential museum visitors.

Video Podcasting: Marketing Students Supporting the Arts at Lehigh

by Dr. Silagh White

I wanted to explore video production to help inform a wide audience about the arts at Lehigh University.

Sharing a Staged Performance Across the World - Part 2

by Mr. Jaki Levy

Over the past year, I've produced several webcasts for dance companies. I've included a few insights and considerations for producing your own webcast.

Sharing a Staged Performance Across the World - Part 1

by Mr. Chris Elam

There are 72 people in downtown New York City watching the premiere of Misnomer Dance Theater’s latest work. The theater is filled to capacity – but wait – there are also many people, miles apart on four continents, watching.