Arts Marketing Blog
The pursuit of cultural equity is a journey of mountains and valleys, someone once told me. It is a series of hard climbs, brief moments of celebration, if you’re lucky, and then the progression begins again. It is the type of work we do against our comfort, because it is necessary.
Univeristy Musical Society works to develop insights into how exemplary performing arts organizations can successfully expand their audiences and retain them over time.
What can a church show us about marketing . . . How about a slew of audience development activities that could serve as a model for arts organizations?
There are two groups standing on opposites sides of the parking lot. Bruised and battered, knuckles taped up, and ready to go at it again. If it’s your first time, you almost always have to fight. This is the fight club that sometimes happens between the artistic and Marketing departments after a production fails to sell well.
Recently I was privileged enough to conduct a NAMP workshop in Western NY…Buffalo.
Andy Horwitz, writing in the Atlantic, concludes that the federal government, because it has not adequately supported the National Endowment for the Arts, is contributing to the weakness of the culturally diverse and ethnic arts organizations in the country. He misses two key points and, I believe promotes the wrong solution.
The rapidly changing landscape of technology and the digital experience has led to innovative ground breaking opportunities to connect your arts group with new audiences.
Creativity in the arts has a counterpart in the tech and entrepreneurial sector, so we ventured to neighboring tech firms, and what we heard about the ways in which creativity factors into their work inspired us.
As quickly as we become comfortable with the latest electronic messaging and social media platforms, we find we are playing catch-up on the next important trend or the newest process.
What gets measured gets managed. Is your organization measuring the right things?
We, artists, make products that are themselves high impact experiences. We are experts in making meaningful experiences, and yet we shroud our products, our works of art, in austere identities and formulaic experiences.