Arts Marketing Blog

Creativity, technically speaking: How programmers sparked us to think differently about creativity

by Ms. Anna Prushinskaya

Creativity in the arts has a counterpart in the tech and entrepreneurial sector, so we ventured to neighboring tech firms, and what we heard about the ways in which creativity factors into their work inspired us.

Navigating the Route Along the Changing Digital Landscape

by Mr. Stephen Belth

As quickly as we become comfortable with the latest electronic messaging and social media platforms, we find we are playing catch-up on the next important trend or the newest process.

Are you measuring the right metrics?

by Amelia Northrup-Simpson

What gets measured gets managed.  Is your organization measuring the right things?

Hardline Truths from #ohellohio

by Rachel Grossman

We, artists, make products that are themselves high impact experiences. We are experts in making meaningful experiences, and yet we shroud our products, our works of art, in austere identities and formulaic experiences.

Capture data, captivate new audiences

by Amelia Northrup-Simpson

This fall, TRG Arts is releasing a video series on the 6 metrics that arts leaders should be tracking and managing. View all the videos in this series here>>

Forget earned vs. contributed. It’s all about patrons.

by Amelia Northrup-Simpson

Your organization sets its priorities as an institution by what you collectively decide what to measure.

When the Arts and Tourism Join Forces: Arts Council Napa Valley

by Laura Kakolewski

Each year, in partnership with the Destination Marketing Association International (DMAI), Americans for the Arts honors the synergistic relationship and outstanding cooperative efforts between a Local Arts Agency and its Destination Marketing Organization in two communities across America.

Funding The Arts With Creative Partners

by Ms. Rebekah L. Lengel

Across the country, arts organizations are constantly seeking ways to do more with less and fundraise creatively and collaboratively. For artist led organizations, this need is only amplified by lack available funds that can be dedicated to operational support, and the need to create an artistic product.

Nonprofit Websites: 5 Elements of Perfect Nonprofit Landing Pages

by Jay Wilkinson

On your website, landing pages are where the action happens—at least, that’s the goal. Good nonprofit landing pages can make your website a converting machine. If a landing page is designed well, users will know exactly what you want them to do within five seconds.

The Ups and Downs of Rebranding a Brand That Has Been Established 84 Years

by Juliet Ramirez

The Utah Museum of Contemporary Art (UMoCA) is one of the many arts and cultural destinations when visiting beautiful Salt Lake City, Utah.

Building Loyal Audiences or: If Your Brand is Your Mission, Write One That Would Make Don Quixote

by Mr. Andrew Hobgood

To become a truly stable organization, you need to have a strong brand recognized well beyond your own social circles.