Arts Marketing Blog
What gets measured gets managed. Is your organization measuring the right things?
We, artists, make products that are themselves high impact experiences. We are experts in making meaningful experiences, and yet we shroud our products, our works of art, in austere identities and formulaic experiences.
This fall, TRG Arts is releasing a video series on the 6 metrics that arts leaders should be tracking and managing. View all the videos in this series here>>
Your organization sets its priorities as an institution by what you collectively decide what to measure.
Each year, in partnership with the Destination Marketing Association International (DMAI), Americans for the Arts honors the synergistic relationship and outstanding cooperative efforts between a Local Arts Agency and its Destination Marketing Organization in two communities across America.
Across the country, arts organizations are constantly seeking ways to do more with less and fundraise creatively and collaboratively. For artist led organizations, this need is only amplified by lack available funds that can be dedicated to operational support, and the need to create an artistic product.
On your website, landing pages are where the action happens—at least, that’s the goal. Good nonprofit landing pages can make your website a converting machine. If a landing page is designed well, users will know exactly what you want them to do within five seconds.
The Utah Museum of Contemporary Art (UMoCA) is one of the many arts and cultural destinations when visiting beautiful Salt Lake City, Utah.
To become a truly stable organization, you need to have a strong brand recognized well beyond your own social circles.
If there is one word that keeps me up at night it’s “community.” Keeping my mental wheels in a twirl is the question: "what are we really talking about when we talk about community. . ."
Despite their show’s touchy subject material, this event’s producers have developed a number of canny audience engagement techniques that make viewers feel welcome and comfortable.