Arts Marketing Blog

Announcing the Launch of the new National Arts Marketing Project Website!

by Laura Kakolewski

We listened to your needs and built a website that is simple to navigate, while providing the educational tools you need to market the arts in today’s competitive landscape.

The Starving Artist Syndrome & How to Cure It

by Lisa Phillips

Working in both arts and marketing/business, I've noticed a disconnect between the desire for artists to become successful and earn a living with their art and how they think about their craft as a business.

Making Connections through Radical Hospitality

by Ms. Lisa Mallette

Engagement and marketing are not the same thing, but they can work very well hand in hand. As a marketing tool, engagement has everything to do with fostering a richer, fuller experience for those who are already in the building, and then, in turn, encouraging them to tell others about their experience.

Oh Snap! What Arts Marketers Need to Know About Snapchat

by Mr. Christopher Williams

As Snapchatters make their way around our cities, attending performances in our venues and viewing exhibitions in our museums, they’re Snapping and sharing those experiences in the moment.

Relevance is a Moving Target for Content

by Nina Simon

Nina Simon's book, The Art of Relevance explores how mission-driven organizations can matter more to more people. The book is packed with inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community.

Arts and Technology: How one Museum’s App is Connecting Visitors and Driving Institutional Change

by Mengdi Ding

The Brooklyn Museum is making great strides with audience engagement through their latest technology tool, the ASK app.

What Impact Do You Want To Have On The World?

by Jennifer Edwards

Art and artists have historically provided social commentary and a critical lense our society needs, something the arts and culture sector could also contribute.

The Humble Step

by Mr. Clayton W. Lord

The pursuit of cultural equity is a journey of mountains and valleys, someone once told me. It is a series of hard climbs, brief moments of celebration, if you’re lucky, and then the progression begins again. It is the type of work we do against our comfort, because it is necessary.

Calling all Adventurers! and Other Market Research findings

by Ms. Anna Prushinskaya, Ms. Sara Billmann

Univeristy Musical Society works to develop insights into how exemplary performing arts organizations can successfully expand their audiences and retain them over time.

Arts Marketing Lessons From My Church

by Ms. Nella Vera

What can a church show us about marketing . . . How about a slew of audience development activities that could serve as a model for arts organizations?

The ticket sales blame game, and Fight Club

by Mr. Matt Graber

There are two groups standing on opposites sides of the parking lot. Bruised and battered, knuckles taped up, and ready to go at it again. If it’s your first time, you almost always have to fight. This is the fight club that sometimes happens between the artistic and Marketing departments after a production fails to sell well.