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Building New Diverse Audiences through Effective Practice

Friday, November 9, 2018 - 1:00pm to 5:00pm

Demographic change is reshaping the make-up of communities across the United States and once tried and true marketing approaches are yielding diminishing returns.

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CROSSING THE INTERSECTION OF RACE, EQUITY AND ADVOCACY IN THE ARTS

Friday, November 9, 2018 - 1:00pm to 5:00pm

The City of Seattle and King County both have policies in place that outline a commitment to equity, specifically racial equity.  These policies guide the ways in which services are delivered by taking into account historical inequities that have existed and giving priority to reversing hist

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Shopping Event at The Handmade Showroom

Friday, November 9, 2018 - 6:00pm to 8:00pm

Join us on Friday, November 9th from 6pm to 8pm for a very special open house shopping event at local gift gallery, The Handmade Showroom located on the 1st floor of downtown Seattle's premiere shopping destination,

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NAMP Newbie Meet & Greet

Saturday, November 10, 2018 - 8:15am to 8:45am

If this is your first time at the NAMP Conference, grab your breakfast and meet other NAMP Newbies during this morning meet-and-greet.

YOU
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Opening Keynote with Tasia Duske

Saturday, November 10, 2018 - 9:00am to 10:30am

Tasia Duske is CEO of Museum Hack, a renegade tour company that is spreading the good word: Museums Are F***ing Awesome! Tasia's expertise is in scaling scrappy startups to become stable, profitable companies.

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Networking Break

Saturday, November 10, 2018 - 10:30am to 11:00am
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Saturday Local Artists Marketplace

Saturday, November 10, 2018 - 10:30am
YOU
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Making Sense of Changes, Updates, and the New Policies of Google Grants

Saturday, November 10, 2018 - 11:00am to 12:15pm

If your organization has a Google Grant account, you’ve probably noticed there have been significant changes to the program recently. Google released a major update to its AdWords policies and made changes that require new levels of compliance.

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Branding is More than Just a Logo

Saturday, November 10, 2018 - 11:00am to 12:15pm

Too often organizations believe that they can design a new logo or add a tagline and consider their rebranding efforts complete.

YOU
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How Healthy Are We? A National Check-up

Saturday, November 10, 2018 - 11:00am to 12:15pm

National Center for Arts Research will share insights on performance indices key to assessing the health of arts organizations—all related to marketing and participation.

YOUR WORLD
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Disrupting Biased Marketing Systems and Building Diverse Audiences

Saturday, November 10, 2018 - 11:00am to 12:15pm

The session will dive into the origin of the ArtsBoston Audience Lab, what they’ve learned so far, and how their innovation might have broader implications as a framework for organizations to work together to lead transformational and sustainable change for the sector.

YOUR WORLD
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This session will present key findings from the Wallace Foundation’s research on audience building, developed over twenty years of work with dozens of arts organizations across disciplines.

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Networking Break

Saturday, November 10, 2018 - 12:15pm to 12:45pm
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Networking Lunch and Roundtable discussions

Saturday, November 10, 2018 - 12:45pm to 2:00pm

Enjoy a program-free lunch with your peers, with tables devoted to different topics and mini-sessions—as well as some random conversation starters to get the conversa

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Networking Break

Saturday, November 10, 2018 - 2:00pm to 2:30pm
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Creating Easy Podcasts from Public Radio Weekly Interviews

Saturday, November 10, 2018 - 2:30pm to 3:45pm

Public Radio + a Partnership =  52 Podcasts a Year!  Lots of people listen to podcasts—might this be a new marketing tool for your arts organization?

YOUR WORLD
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A Practical Guide to Actionable Audience Research

Saturday, November 10, 2018 - 2:30pm to 3:45pm

A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action.

YOUR WORLD
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Disability, Diversity, and Engagement

Saturday, November 10, 2018 - 2:30pm to 3:45pm
YOUR WORLD
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Breaking through the Bureaucracy of Arts Marketing on College Campuses

Saturday, November 10, 2018 - 2:30pm to 3:45pm

Many marketing techniques that work for a traditional theatre, museum, or arts center are sometimes difficult to execute at a similar entity on a college campus.

YOUR WORLD
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Networking Break

Saturday, November 10, 2018 - 3:45pm to 4:15pm
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Copyright or Copywrong

Saturday, November 10, 2018 - 4:15pm to 5:30pm

Learn copyright basics by exploring case studies of successful marketing concepts utilizing copyrighted artwork. Why is copyright important? How is it beneficial to artists and the arts at large?

YOU
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How Arts Strengthen Our Communities

Saturday, November 10, 2018 - 4:15pm to 5:30pm

In this workshop, learn about methodology and findings from ArtsFund’s 2018 Social Impact Study and examine application and replication within your community.

YOUR FUTURE
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Using Marketing Influencers to grow audiences

Saturday, November 10, 2018 - 4:15pm to 5:30pm

The shift from paid and earned media to owned and influencer media has been swift and jarring. In the small city of Kingston, Ontario, there is only one TV station, no arts radio stations, and one daily newspaper.

YOUR WORLD
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A Real-World Gameplan for Audience Building Success

Saturday, November 10, 2018 - 4:15pm to 5:30pm
YOUR WORLD
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Cultivating Family Theater-going

Saturday, November 10, 2018 - 4:15pm to 5:30pm

The New Victory Theater and ERm Research will partner for a presentation at the National Arts Marketing Project Conference.

YOUR FUTURE
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Daily Recap

Saturday, November 10, 2018 - 5:40pm to 6:00pm

Meet us in Center Stage for a quick communal check-in -- 20 minutes, 4 questions, and discussions with new friends and colleagues.

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Opening Reception at the Seattle Art Museum

Saturday, November 10, 2018 - 7:00pm to 9:00pm

Join Americans for the Arts and The Seattle Office of Arts & Culture at this year's Opening Reception at the Seattle Art Museum (SAM).

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Sunday Keynote with Ijeoma Oluo

Sunday, November 11, 2018 - 9:00am to 10:15am

Ijeoma Oluo is an American writer who authored So You Want to Talk About Race and has written for several newspapers as well as online news platforms.

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Book signing with Ijeoma Oluo

Sunday, November 11, 2018 - 10:30am to 11:00am

Make sure to join Ijeoma after her keynote in CenterStage for a book signing of her New York Times best-seller So You Want to Talk About Race! Copies of So You Want to Talk About Race will be available in the onsite Americans for the Arts bookstore for purchase.

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Networking Break

Sunday, November 11, 2018 - 10:30am to 11:00am
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Sunday Local Artists Marketplace

Sunday, November 11, 2018 - 10:30am
YOU
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Creating. Connecting. Influencing.

Sunday, November 11, 2018 - 11:00am to 12:15pm

Myth: The lonely artist starving in a garret or the genius is inside me, waiting to be discovered.

Reality: We are all connected and are influenced by context and its content.

YOUR WORLD
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Ask the Expert

Sunday, November 11, 2018 - 11:00am to 12:15pm

During this Session, attendees will:

1. Have the opportunity to ask expert in 3-4 fields of expertise questions about their individual situations

2. Ask insights from experts in the field about trends and themes

3. Hear from other professionals in the room

YOUR WORLD
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Segmentation strategies big and small

Sunday, November 11, 2018 - 11:00am to 12:15pm

Knowing your audience is more important than ever as participation is on the decline and financial health for arts organizations grows ever more challenging.

YOUR WORLD
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Taking the Fear out of Google Analytics

Sunday, November 11, 2018 - 11:00am to 12:15pm

More than 90% of arts marketers say they are not using Google Analytics to its full potential. We can help. 

YOUR WORLD
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Wouldn’t it be nice to have enough confidence to know if the proposal you get from tech providers is a meaningful bid or just a bunch of techy BS?

YOUR FUTURE
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Networking Break

Sunday, November 11, 2018 - 12:15pm to 12:45pm
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Networking Lunch and Performance

Sunday, November 11, 2018 - 12:45pm to 2:00pm

PERFORMANCE BY: Creative Justice

Artistic performances have been generously supported by 4Culture.

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Networking Break

Sunday, November 11, 2018 - 2:00pm to 2:30pm
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Transforming Non-traditional Spaces

Sunday, November 11, 2018 - 2:30pm to 5:30pm

 

 
YOUR WORLD
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Identifying sustainable digital marketing strategies and creating brand loyalty at meaningful levels is a must for today’s arts marketers.

YOUR WORLD
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Engaging a Community with Arts in Moments of Unrest

Sunday, November 11, 2018 - 2:30pm to 3:45pm

What do you do when a city turns its back on its people? Following the death of Freddie Gray in 2015, and the subsequent uprising that ensued in Baltimore City, arts organizations went into the community with open arms to help with healing.

YOUR WORLD
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Mastering Email Marketing in the Age of Distraction

Sunday, November 11, 2018 - 2:30pm to 3:45pm

Supercharge your email program with arts marketing experts! Learn the secrets of running a successful program, see innovative examples from international arts venues and discover how to turn your email program into a revenue powerhouse.

Learning Objectives:

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Capitol Hill Arts District

Sunday, November 11, 2018 - 2:30pm to 5:30pm

SPECIAL OFF-SITE SESSION

YOUR WORLD
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Community, Culture and Creating Space

Sunday, November 11, 2018 - 2:30pm to 5:30pm

SPECIAL OFF-SITE SESSIONS

YOUR WORLD
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Networking Break

Sunday, November 11, 2018 - 3:45pm to 4:15pm
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Putting Public Opinion Polls to Work

Sunday, November 11, 2018 - 4:15pm to 5:30pm

Public opinion polling can be a valuable tool for marketing and advocacy, in this session you will hear how Americans for the Arts and the Arts and Science Council Charlotte-Mecklenburg have put the data to work to inform their programs and their constituents.

 

YOUR WORLD
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Build an Inclusive Audience with Radical Readability

Sunday, November 11, 2018 - 4:15pm to 5:30pm

Every arts organization wants to be more inclusive. But do the words we use to communicate with the public keep new visitors away?

YOU
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Our field has recognized that diversity alone does not solve the issues of underrepresentation in our communities. Equity and inclusion must be granted for full collaboration and success in the arts.

YOUR WORLD
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Daily Recap

Sunday, November 11, 2018 - 5:40pm to 6:00pm

Meet us in Center Stage for a quick communal check-in -- 20 minutes, 4 questions, and discussions with new friends and colleagues. 

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Dine-arounds

Sunday, November 11, 2018 - 7:30pm

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Leveraging Business Partnerships to Foster Engaged Communities

Monday, November 12, 2018 - 9:00am to 10:15am

This session will explore how local businesses engage with the arts to create more equitable and inclusive communities.

YOUR WORLD
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Understanding your World to Drive your Future using Audience Atlas

Monday, November 12, 2018 - 9:00am to 10:15am

Before you make plans for your future, you must first understand your world—and that requires relevant and forensic insight into the market you inhabit.

YOUR WORLD
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Hire Thinking on Building Your Dream Team

Monday, November 12, 2018 - 9:00am to 10:15am

We'll soon leave NAMPC with powerful ideas for change in the way we set and achieve our marketing goals. That often means we're moved to hire a new person with the skills we think we're missing. Or we may decide to switch up what our current staff are doing.

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Market Smarter, Not Harder Using Your Own Data

Monday, November 12, 2018 - 9:00am to 10:15am

Are you still mailing the same postcard to your entire list? Do you send the same sales email to all of your prospects?  Not every patron will respond in the same way to your marketing message.

YOUR FUTURE
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Take These NAMP Dreams and Make them Real

Monday, November 12, 2018 - 9:00am to 10:15am

NAMPC is three full days of ideas, information, and inspiration -- but when the weekend is over and you get back to the office and your inbox, it can be easy to let those new skills and suggestions slip off your list of priorities. It doesn't have to be that way!

YOU
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Networking Break

Monday, November 12, 2018 - 10:15am to 10:45am
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Closing Keynote with Kamilah Forbes

Monday, November 12, 2018 - 10:45am to 12:30pm

Moving Legacy into Tomorrow

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