Conference Schedule

Check out the 2019 schedule!

Go Viral with #MuseumHack

Sunday, November 17, 2019 - 11:00am to 12:15pm

The session is designed to help marketers who are already familiar with the basics of social media (what happens on each platform) and teach them to up level their content.

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This presentation, the result of a recently published mixed methods research study, focuses on arts engagement and the millennial generation, social media as a catalyst for potent arts participation, and Central Florida as a region demonstrating significant innovations and opportunities for growt

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Marketing Arts Education Programs Effectively

Sunday, November 17, 2019 - 2:30pm to 3:45pm

Participants in this interactive Arts Education Marketing workshop will leave with a complete understanding of the unique marketing problems facing arts education programs.

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The Road to 100% Digital Marketing

Sunday, November 17, 2019 - 2:30pm to 3:45pm

Most organizations are allocating a larger percentage of their budgets to digital marketing. One organization, The Phoenix Symphony, allocated 100 percent of their single ticket marketing budget to digital for the 2017-2018 season.

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Use Chatbots to Make Your Audience Fall in Love!

Sunday, November 17, 2019 - 4:15pm to 5:30pm

For arts organizations today it is so difficult to get your message out into the world—let alone opened! Facebook organic reach is lower than ever. And should we really be celebrating email open rates that are a mere 20 percent?

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