Conference Schedule
Check out the 2019 schedule!
Rethinking Loyalty for the Future
When it comes to increasing loyalty, are theater administrators continuing to try to fix a broken system rather than changing that system entirely to meet our new reality?
YOUR FUTURE
Add to FavoritesGo Viral with #MuseumHack
The session is designed to help marketers who are already familiar with the basics of social media (what happens on each platform) and teach them to up level their content.
YOUR WORLD
Add to FavoritesOrlando as a Case Study for Arts Participation and Social Media Engagement among Millennials
This presentation, the result of a recently published mixed methods research study, focuses on arts engagement and the millennial generation, social media as a catalyst for potent arts participation, and Central Florida as a region demonstrating significant innovations and opportunities for growt
YOUR WORLD
Add to FavoritesFrom Pokémon to Public Art, Integrating Interaction into Your Website
It started with the question, “Can we get people to ‘collect’ Public Art with the same enthusiasm with which they chase and catch Pokémon?” The answer turned into a robust website where visitors can build and share galleries; create their own tours; share artwork wi
YOUR FUTURE
Add to FavoritesThe Road to 100% Digital Marketing
Most organizations are allocating a larger percentage of their budgets to digital marketing. One organization, The Phoenix Symphony, allocated 100 percent of their single ticket marketing budget to digital for the 2017-2018 season.
YOUR WORLD
Add to FavoritesExtracting More Value from Your Web Analytics
YOUR FUTURE
Add to FavoritesSuccession Planning for Sustainable Futures
Traditionally arts institutions have been experienced as very quiet, sacred spaces created for an older generation's primary enjoyment. Often deemed as inaccessible spaces for marginalized groups, these cultural entities have maintained a siloed persona.
YOUR FUTURE
Add to FavoritesUse Chatbots to Make Your Audience Fall in Love!
For arts organizations today it is so difficult to get your message out into the world—let alone opened! Facebook organic reach is lower than ever. And should we really be celebrating email open rates that are a mere 20 percent?