Conference Schedule

Building New Diverse Audiences through Effective Practice

Friday, November 9, 2018 - 1:00pm to 5:00pm

Demographic change is reshaping the make-up of communities across the United States and once tried and true marketing approaches are yielding diminishing returns.

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CROSSING THE INTERSECTION OF RACE, EQUITY AND ADVOCACY IN THE ARTS

Friday, November 9, 2018 - 1:00pm to 5:00pm

How can values of racial equity and social justice strengthen and advance an effective advocacy and outreach strategy? How are different organizations shaping their practices and their language to interrupt false dichotomies and push for systemic change?

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NAMP Newbie Meet & Greet

Saturday, November 10, 2018 - 8:15am to 8:45am

If this is your first time at the NAMP Conference, grab your breakfast and meet other NAMP Newbies during this morning meet-and-greet.

YOU
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Opening Keynote with Tasia Duske

Saturday, November 10, 2018 - 9:00am to 10:30am

Did your last museum tour include wine and scandalous stories? Museum Hack tours do … plus secrets about the museum and selfies with a $45 million painting.

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Networking Break

Saturday, November 10, 2018 - 10:30am to 11:00am
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Making Sense of Changes, Updates, and the New Policies of Google Grants

Saturday, November 10, 2018 - 11:00am to 12:15pm

If your organization has a Google Grant account, you’ve probably noticed there have been significant changes to the program recently. Google released a major update to its AdWords policies and made changes that require new levels of compliance.

YOU
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Branding is More than Just a Logo

Saturday, November 10, 2018 - 11:00am to 12:15pm

Too often organizations believe that they can design a new logo or add a tagline and consider their rebranding efforts complete.

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How Healthy Are We? A National Check-up

Saturday, November 10, 2018 - 11:00am to 12:15pm

National Center for Arts Research will share insights on performance indices key to assessing the health of arts organizations—all related to marketing and participation.

YOUR WORLD
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Disrupting Biased Marketing Systems and Building Diverse Audiences

Saturday, November 10, 2018 - 11:00am to 12:15pm

The session will dive into the origin of the ArtsBoston Audience Lab, what they’ve learned so far, and how their innovation might have broader implications as a framework for organizations to work together to lead transformational and sustainable change for the sector.

YOUR WORLD
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Networking Break

Saturday, November 10, 2018 - 12:15pm to 12:45pm
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