Conference Schedule
Check out the 2019 schedule!
Book signing with Jeffrey L. Bowman
Make sure to join Jeffrey after his keynote in CenterStage for a signing of his book Reframe The Marketplace: The Total Market Approach to Reaching the New Majority, which will be available in the onsite Americans for the Arts bookstore for purchase.
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Rethinking Loyalty for the Future
When it comes to increasing loyalty, are theater administrators continuing to try to fix a broken system rather than changing that system entirely to meet our new reality?
YOUR FUTURE
Add to FavoritesGo Viral with #MuseumHack
The session is designed to help marketers who are already familiar with the basics of social media (what happens on each platform) and teach them to up level their content.
YOUR WORLD
Add to FavoritesOrlando as a Case Study for Arts Participation and Social Media Engagement among Millennials
This presentation, the result of a recently published mixed methods research study, focuses on arts engagement and the millennial generation, social media as a catalyst for potent arts participation, and Central Florida as a region demonstrating significant innovations and opportunities for growt
YOUR WORLD
Add to FavoritesSunday lunch & Presentation
Enjoy a lunch with your colleagues featuring a presentation by Lucas Held from The Wallace Foundation, entitled "Audience-Building: Trade-offs and Returns."
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The Road to 100% Digital Marketing
Most organizations are allocating a larger percentage of their budgets to digital marketing. One organization, The Phoenix Symphony, allocated 100 percent of their single ticket marketing budget to digital for the 2017-2018 season.
YOUR WORLD
Add to FavoritesHow Art Changes a Tourism Corridor (Miami Beach)
Working with our local host, Miami-Dade County Department of Cultural Affairs, we have crafted two special 3-hour off-site learning and exploration sessions. Due to the off-site nature of these sessions, availability is limited.
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Marketing Arts Education Programs Effectively
Participants in this interactive Arts Education Marketing workshop will leave with a complete understanding of the unique marketing problems facing arts education programs.