Conference Schedule

How Healthy Are We? A National Check-up

Saturday, November 10, 2018 - 11:00am to 12:15pm

National Center for Arts Research will share insights on performance indices key to assessing the health of arts organizations—all related to marketing and participation.

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Disrupting Biased Marketing Systems and Building Diverse Audiences

Saturday, November 10, 2018 - 11:00am to 12:15pm

The session will dive into the origin of the ArtsBoston Audience Lab, what they’ve learned so far, and how their innovation might have broader implications as a framework for organizations to work together to lead transformational and sustainable change for the sector.

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Creating Easy Podcasts from Public Radio Weekly Interviews

Saturday, November 10, 2018 - 2:30pm to 3:45pm

Public Radio + a Partnership =  52 Podcasts a Year!  Lots of people listen to podcasts—might this be a new marketing tool for your arts organization?

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A Practical Guide to Actionable Audience Research

Saturday, November 10, 2018 - 2:30pm to 3:45pm

A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action.

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Disability, Diversity, and Engagement

Saturday, November 10, 2018 - 2:30pm to 3:45pm
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Breaking through the Bureaucracy of Arts Marketing on College Campuses

Saturday, November 10, 2018 - 2:30pm to 3:45pm

Many marketing techniques that work for a traditional theatre, museum, or arts center are sometimes difficult to execute at a similar entity on a college campus.

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Using Marketing Influencers to grow audiences

Saturday, November 10, 2018 - 4:15pm to 5:30pm

The shift from paid and earned media to owned and influencer media has been swift and jarring. In the small city of Kingston, Ontario, there is only one TV station, no arts radio stations, and one daily newspaper.

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A Real-World Gameplan for Audience Building Success

Saturday, November 10, 2018 - 4:15pm to 5:30pm
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Taking the Fear out of Google Analytics

Sunday, November 11, 2018 - 11:00am to 12:15pm

More than 90% of arts marketers say they are not using Google Analytics to its full potential. We can help. 

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Creating. Connecting. Influencing.

Sunday, November 11, 2018 - 11:00am to 12:15pm

Myth: The lonely artist starving in a garret or the genius is inside me, waiting to be discovered.

Reality: We are all connected and are influenced by context and its content.

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