Conference Schedule
Check out the 2019 schedule!
Is it Time to Write Arts Journalism's Obituary?
Since the invention of the printing press and the birth of the all-powerful media mogul (Pulitzer, Hearst, Turner, Murdoch…), the news became a constant in daily life, with Arts and Culture coverage a pillar news section. While journalism survived the Great Depression and wavering ec
YOUR WORLD
Add to FavoritesFueling Evangelism in the Arts
Word of mouth is likely one of the top sources attendees cite when asked how they heard about your events. However, marketers spend a lot of time and money getting new people in the door and less effort providing tools and resources to help evangelists spread the word.
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Add to FavoritesGrow Your Brand Through Storytelling
As the 30-year-old Oklahoma Contemporary Arts Center plans to open a 4.6-acre campus in March 2020, the organization has dramatically increased engagement online, in person, on traditional media and through fundraising.
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Add to FavoritesA Tactical Guide to Achieving Engagement with Diverse Audiences
Data shows us that the U.S. population has been steadily diversifying, yet the average demographic of most current arts audiences has remained stagnant and does not reflect the diverse makeup of our communities.
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Add to FavoritesComparing Your Organization Through Arts Industry Benchmark Data
Using data from 400+ performing arts organizations, the Spektrix Insights Report provides industry benchmarks for how your organization compares to your peers in key metrics such as reattendance, proportion of sales online, click-through rates, donation add-ons and many more.
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Add to FavoritesTogether, We Are Stronger
Collaboration has been a highly desired goal for arts organizations for a long time. Some are great at it. Finding a complimentary partner organization can be challenging, whether it’s for artistic content or with marketing resources. What can it look like on a large scale?
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Add to FavoritesThe Creative Business of Email Marketing
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Add to FavoritesFinding Your Relevance
Got Relevance? Often when people refer to a work of art as “relevant,” they really mean that it reflects or prioritizes politically- or socially-engaged content.
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Add to FavoritesThe Intersection of Marketing Strategies and Diversity
In an ideal world, people from diverse racial, economic, and educational backgrounds socially interact in public settings in search of cultural exchange and understanding. But what role can and should marketing play in promoting these interactions at arts institutions?
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Add to FavoritesGo Viral with #MuseumHack
The session is designed to help marketers who are already familiar with the basics of social media (what happens on each platform) and teach them to up level their content.