Conference Schedule

Check out the 2019 schedule!

Accessibility is the Key to Successful Inclusion

Friday, November 15, 2019 - 1:00pm to 5:00pm

In this ½ day session, participants will have the opportunity to understand the need for and how to develop a comprehensive ADA/Accessibility plan.  Accessibility begins with policies and organizational buy-in from every department – from the Board of Directors to the house staf

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Is it Time to Write Arts Journalism's Obituary?

Friday, November 15, 2019 - 1:00pm to 5:00pm

Since the invention of the printing press and the birth of the all-powerful media mogul (Pulitzer, Hearst, Turner, Murdoch…), the news became a constant in daily life, with Arts and Culture coverage a pillar news section.  While journalism survived the Great Depression and wavering ec

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Fueling Evangelism in the Arts

Saturday, November 16, 2019 - 11:00am to 12:15pm

Word of mouth is likely one of the top sources attendees cite when asked how they heard about your events. However, marketers spend a lot of time and money getting new people in the door and less effort providing tools and resources to help evangelists spread the word.

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Grow Your Brand Through Storytelling

Saturday, November 16, 2019 - 11:00am to 12:15pm

As the 30-year-old Oklahoma Contemporary Arts Center plans to open a 4.6-acre campus in March 2020, the organization has dramatically increased engagement online, in person, on traditional media and through fundraising.

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A Tactical Guide to Achieving Engagement with Diverse Audiences

Saturday, November 16, 2019 - 2:30pm to 3:45pm

Data shows us that the U.S. population has been steadily diversifying, yet the average demographic of most current arts audiences has remained stagnant and does not reflect the diverse makeup of our communities.

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Comparing Your Organization Through Arts Industry Benchmark Data

Saturday, November 16, 2019 - 2:30pm to 3:45pm

Using data from 400+ performing arts organizations, the Spektrix Insights Report provides industry benchmarks for how your organization compares to your peers in key metrics such as reattendance, proportion of sales online, click-through rates, donation add-ons and many more.

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Together, We Are Stronger

Saturday, November 16, 2019 - 2:30pm to 3:45pm

Collaboration has been a highly desired goal for arts organizations for a long time. Some are great at it. Finding a complimentary partner organization can be challenging, whether it’s for artistic content or with marketing resources. What can it look like on a large scale?

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Using Journey Mapping to Create the Optimal Attendee Experience

Saturday, November 16, 2019 - 2:30pm to 3:45pm

How often, and how deeply do you take a forensic look at your attendee experience through their eyes (and feet, and wallets)? Live event organizations of all kinds have a tendency to become complacent in how they serve their customers, missing opportunities to create lifelong fans and advocates.

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The Creative Business of Email Marketing

Saturday, November 16, 2019 - 2:30pm to 3:45pm
In this engaging session, we’ll examine three email marketing case studies and learn how to apply these lessons to the creative business of email marketing.
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Telling The Bigger Story

Saturday, November 16, 2019 - 4:15pm to 5:30pm

(This session was formely known as "A Capital Campaign Story")

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