Conference Schedule

Disrupting Biased Marketing Systems and Building Diverse Audiences

Saturday, November 10, 2018 - 11:00am to 12:15pm

The session will dive into the origin of the ArtsBoston Audience Lab, what they’ve learned so far, and how their innovation might have broader implications as a framework for organizations to work together to lead transformational and sustainable change for the sector.

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This session will present key findings from the Wallace Foundation’s research on audience building, developed over twenty years of work with dozens of arts organizations across disciplines.

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Networking Break

Saturday, November 10, 2018 - 12:15pm to 12:45pm
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Networking Lunch and Roundtable discussions

Saturday, November 10, 2018 - 12:45pm to 2:00pm

Enjoy a program-free lunch with your peers, with tables devoted to different topics and mini-sessions—as well as some random conversation starters to get the conversa

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Networking Break

Saturday, November 10, 2018 - 2:00pm to 2:30pm
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Creating Easy Podcasts from Public Radio Weekly Interviews

Saturday, November 10, 2018 - 2:30pm to 3:45pm

Public Radio + a Partnership =  52 Podcasts a Year!  Lots of people listen to podcasts—might this be a new marketing tool for your arts organization?

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A Practical Guide to Actionable Audience Research

Saturday, November 10, 2018 - 2:30pm to 3:45pm

A fundamental part of nonprofit marketing and fundraising goals is growing and diversifying our audience, and/or persuading our audience to take an action.

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Disability, Diversity, and Engagement

Saturday, November 10, 2018 - 2:30pm to 3:45pm
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Breaking through the Bureaucracy of Arts Marketing on College Campuses

Saturday, November 10, 2018 - 2:30pm to 3:45pm

Many marketing techniques that work for a traditional theatre, museum, or arts center are sometimes difficult to execute at a similar entity on a college campus.

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