Conference Schedule

Mastering Email Marketing in the Age of Distraction

Sunday, November 11, 2018 - 2:30pm to 3:45pm

Supercharge your email program with arts marketing experts! Learn the secrets of running a successful program, see innovative examples from international arts venues and discover how to turn your email program into a revenue powerhouse.

Learning Objectives:

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Capitol Hill Arts District

Sunday, November 11, 2018 - 2:30pm to 5:30pm

SPECIAL OFF-SITE SESSION

YOUR WORLD
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Community, Culture and Creating Space

Sunday, November 11, 2018 - 2:30pm to 5:30pm

SPECIAL OFF-SITE SESSIONS

YOUR WORLD
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Transforming Non-traditional Spaces

Sunday, November 11, 2018 - 2:30pm to 5:30pm

 

 
YOUR WORLD
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Identifying sustainable digital marketing strategies and creating brand loyalty at meaningful levels is a must for today’s arts marketers.

YOUR WORLD
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Engaging a Community with Arts in Moments of Unrest

Sunday, November 11, 2018 - 2:30pm to 3:45pm

What do you do when a city turns its back on its people? Following the death of Freddie Gray in 2015, and the subsequent uprising that ensued in Baltimore City, arts organizations went into the community with open arms to help with healing.

YOUR WORLD
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Networking Break

Sunday, November 11, 2018 - 3:45pm to 4:15pm
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Our field has recognized that diversity alone does not solve the issues of underrepresentation in our communities. Equity and inclusion must be granted for full collaboration and success in the arts.

YOUR WORLD
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Putting Public Opinion Polls to Work

Sunday, November 11, 2018 - 4:15pm to 5:30pm

Public opinion polling can be a valuable tool for marketing and advocacy, in this session you will hear how Americans for the Arts and the Arts and Science Council Charlotte-Mecklenburg have put the data to work to inform their programs and their constituents.

 

YOUR WORLD
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Build an Inclusive Audience with Radical Readability

Sunday, November 11, 2018 - 4:15pm to 5:30pm

Every arts organization wants to be more inclusive. But do the words we use to communicate with the public keep new visitors away?

YOU
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