Resource Library

1338 ITEMS FOUND

Publication

2018 Profile of Local Arts Agencies - Survey Instrument

Copy of the 2018 LAA Profile survey instrument intended as reference material.

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Publication

2018 M+R Benchmarks Study

This study contains data about online fundraising, advocacy, and marketing.

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Blog

Engaging a Fan Base: Arts Patrons as Fanatics

Imagine a world where arts patrons tailgate before a Sunday matinee of A Raisin in the Sun. Or a world where kids are trading rookie cards of their favorite ballet dancers, or collecting posters of the MVP (Most Valuable Performer) of their local playhouse. What about a world where season ticket

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Publication

2017 Video in Business Benchmark Report

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

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Blog

Ballin’ on a Budget? Five Reasons Why You Need to be Using Canva

If you’ve never used the online design platform Canva, then you need to change that—starting today! Canva is truly a gift for nonprofit organizations. Through my work with a membership-based capacity-building nonprofit, I’m able to spread the word of Canva’s wonderful

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Blog

Help, I’m Marketing and I Can’t Get Up

Queue up that social media post. Write that blog article. Respond to a bajillion emails. Check your site’s Analytics dashboard. Adjust the Facebook ads budget. Check in on your Google AdWords account. If you’re an arts marketer, this to-do list might feel all too familiar. If

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Blog

What does hosting a birthday party for a hotel duck have to do with arts marketing?

(Only the Cohort 1 attendees of #NAMPC 2017 know!) As arts organizations, we collect stories of transforming individual lives; sometimes, we have stories of transforming communities. We also collect survey information with “numbers served” or assess the effect our programs and events

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News / Feature

Pennsylvania Council on the Arts, Arts Marketing and Audience Engagement Initiative

The Pennsylvania Council on the Arts Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector kicks off its second year of programming. This two-year capacity-building initiative, funded by the Pennsylvania Council on the Arts,

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Blog

Customer Retention is Broken. Here's How to Fix It.

Content sponsored by Spektrix. If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right? The recent Spektrix Benchmark Report highlights a concerning issue for the arts: we’re just not doing well at retaining our customers. And not much has

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Blog

Arts and Cultural Solidarity

This post is part of our Marketing Equity and Content blog salon. Art Should Love. I’m sure that wasn’t what you were expecting to read. In the wake of last year’s presidential election results, no matter who you voted for, there emerged feelings and concerns coming up from dark

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