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How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Content presented by PatronManager. In economic news, we sometimes hear that the arts aren’t doing so well. Among other challenges, we hear that they’re losing older audiences and not gaining young audiences at a fast-enough rate to support the very significant costs of doing business.

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Storytelling and Social Change: A Guide for Activists, Organizations and Socai Entrepreneurs

This guide is for anyone who wants to create social change, and who wants to learn how storytelling can help.

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Should You Be Letting It Go?

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. When I first started working in arts marketing, we spent a lot of human resources and efforts on media relations. At my first job, close to 20 years ago, we had one communications officer whose sole

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Social Media in an Arts Marketer’s Promotional Toolkit

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage. Arts marketers often assume that only young people use social media,

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Engaging the Deaf/disability community: A Marketer’s Exploration

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. I was recently asked to consult on a theatrical production, and the experience translates perfectly to a blog about marketing. First, I’d like to start with a little bit about me. I’m disabled

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Expanding Audience Connections

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. Attached to this balancing act is

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Striving for Positive Change through Arts Programming

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. For years in the arts, we have strived to conceive of and grow meaningful programs that are engaging to a variety of communities. However, sometimes a step is missed and even if a program or event is

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Get to Know Your Audience: A Human-Centered, Data-Driven Approach

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Making the case for audience research To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience

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The Case for Comprehensive Marketing Planning; and/or, Know Your Consumer—or Else

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. I couldn’t decide on one title for this blog post, so I’m using them both. In my 20-plus years of nonprofit marketing management I can honestly say that for me, the jury is out on whether there

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The Arts Experience and Reducing Audience Churn

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming

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