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Blog

The Best Kept Secret

A rare gem. Under the radar. Off the beaten path. Along with marketers’ least favorite phrase: “getting the word out,” these short descriptors are meant to be compliments by supporters who harbor no ill-will, yet to everyone involved in some way with arts marketing, they are the

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Blog

Writing a Marketing/Advertising Plan? Start Here!

Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 5 key questions to help write your marketing or advertising plan Question 1: What are our marketing

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News / Feature

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year

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Blog

Win More Grants: Integrating Evaluation with Stories

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action. Like consumers, donors make funding decisions based on emotion, and then they rationalize their decisions with logic.

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Publication

2018 Profile of Local Arts Agencies - Survey Instrument

Copy of the 2018 LAA Profile survey instrument intended as reference material.

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Publication

2018 M+R Benchmarks Study

This study contains data about online fundraising, advocacy, and marketing.

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Blog

Engaging a Fan Base: Arts Patrons as Fanatics

Imagine a world where arts patrons tailgate before a Sunday matinee of A Raisin in the Sun. Or a world where kids are trading rookie cards of their favorite ballet dancers, or collecting posters of the MVP (Most Valuable Performer) of their local playhouse. What about a world where season ticket

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Publication

2017 Video in Business Benchmark Report

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

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Blog

Ballin’ on a Budget? Five Reasons Why You Need to be Using Canva

If you’ve never used the online design platform Canva, then you need to change that—starting today! Canva is truly a gift for nonprofit organizations. Through my work with a membership-based capacity-building nonprofit, I’m able to spread the word of Canva’s wonderful

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Blog

Help, I’m Marketing and I Can’t Get Up

Queue up that social media post. Write that blog article. Respond to a bajillion emails. Check your site’s Analytics dashboard. Adjust the Facebook ads budget. Check in on your Google AdWords account. If you’re an arts marketer, this to-do list might feel all too familiar. If

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