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Marketing New Works: Making the Unfamiliar, Familiar

The words “new play” or, even more so, “new musical” tend to strike excitement in the hearts of artistic directors, terror in the hearts of managing directors, buzzworthy glee in the hearts of funders, and, unfortunately, hesitancy in the hearts of audiences. This is not a

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How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Content presented by PatronManager. In economic news, we sometimes hear that the arts aren’t doing so well. Among other challenges, we hear that they’re losing older audiences and not gaining young audiences at a fast-enough rate to support the very significant costs of doing business.

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Engaging the Deaf/disability community: A Marketer’s Exploration

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. I was recently asked to consult on a theatrical production, and the experience translates perfectly to a blog about marketing. First, I’d like to start with a little bit about me. I’m disabled

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Expanding Audience Connections

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. Attached to this balancing act is

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Striving for Positive Change through Arts Programming

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. For years in the arts, we have strived to conceive of and grow meaningful programs that are engaging to a variety of communities. However, sometimes a step is missed and even if a program or event is

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Get to Know Your Audience: A Human-Centered, Data-Driven Approach

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Making the case for audience research To communicate effectively, it really helps to know who you’re communicating with. As an arts marketer communicating on behalf of an organization, audience

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The Arts Experience and Reducing Audience Churn

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming

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Taking Down Practical Hurdles

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Try taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? It’s even harder to manage a visit to an opera or a dance performance.

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The Road to Participation: Countering Misperceptions

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. “What would I wear?” That age-old question is not simply the whining of a teenager facing a monumental quandary despite a closetful of clothes. It’s one of the many questions that newcomers

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The Room Where It Happens

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Before a donation is made or the first ticket is purchased; back before a link is clicked or the post is engaged; even before the content is curated, the campaign composed, or the budget is set—a single

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