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News / Feature

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year

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NAPD Resource

Arts Organizations and Digital Technologies

The report Arts Organizations and Digital Techologies shares results of a survey to explore how arts organizations use technology and how it impacts their work. Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context around art, and disseminate their work beyond the stage and the gallery.

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Publication

2017 Video in Business Benchmark Report

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

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Podcast

True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer

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News / Feature

Twitter for Business in a Nutshell

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to

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Infographic

The Art & Science of a Successful Modern Marketer

This infographic focuses on the 8 key skills marketers must have according to Salesforce.

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News / Feature

How I Grew My Twitter Following by 2,400 Percent

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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News / Feature

What Is A Marketing Pixel And Why Should You Care?

Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it

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News / Feature

10 Productivity Apps Every Freelancer Needs

Every marketer has a period of time when every waking moment they have the power to work—but there are those moments when you'd much rather stay in bed and go on a Netflix binge. Well, 99u has 10 possible solutions to help bring that spark to your work day! Take a look at these apps to

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News / Feature

Q&A with Three Stellar Content Creators in the Arts

We all have our own sources of strategy, but it helps to take a look at what other people are doing to see if there are areas we're not tapping into. Capacity Interactive sat down with Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler

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