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Blog

Arts Marketing Trends A-Z: 2019 Edition

As we close the book on 2018 and open a new edition for 2019, the world of arts marketing and marketing in general continues its furious pace, with most of us trying to keep up with our daily responsibilities all while new technology and insights come at us at a greater velocity than ever. So, what

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Blog

Should You Be Letting It Go?

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. When I first started working in arts marketing, we spent a lot of human resources and efforts on media relations. At my first job, close to 20 years ago, we had one communications officer whose sole

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Blog

Social Media in an Arts Marketer’s Promotional Toolkit

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Social media has become a bona fide and critical component of the customer path to purchase—and arts marketers are taking advantage. Arts marketers often assume that only young people use social media,

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News / Feature

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year

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NAPD Resource

Arts Organizations and Digital Technologies

The report Arts Organizations and Digital Techologies shares results of a survey to explore how arts organizations use technology and how it impacts their work. Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context around art, and disseminate their work beyond the stage and the gallery.

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Publication

2017 Video in Business Benchmark Report

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

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Podcast

True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer

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News / Feature

Twitter for Business in a Nutshell

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to

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Infographic

The Art & Science of a Successful Modern Marketer

This infographic focuses on the 8 key skills marketers must have according to Salesforce.

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News / Feature

How I Grew My Twitter Following by 2,400 Percent

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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