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Blog

Engaging the Deaf/disability community: A Marketer’s Exploration

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. I was recently asked to consult on a theatrical production, and the experience translates perfectly to a blog about marketing. First, I’d like to start with a little bit about me. I’m disabled

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Blog

Striving for Positive Change through Arts Programming

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. For years in the arts, we have strived to conceive of and grow meaningful programs that are engaging to a variety of communities. However, sometimes a step is missed and even if a program or event is

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Blog

The More Arts Marketing Changes, The More it Stays the Same

I wanted to write a succinct and direct opening to our week-long arts marketing blog salon—something catchy and engaging—something witty and amusing. As I read over the blogs you’ll see this week, I realized that the reality in which arts marketers exist is anything but catchy,

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Podcast

True Influence Isn’t About Follower Counts

On this episode of Marketing Smarts, Adobe's Mark Boothe (Head of Social Media, Adobe Experience Cloud) and Joe Martin (Head of Social Insights) focus on the topic of influencers. Hear how they know an influencer is a good match for the brand, how they measure the success of their influencer

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Video

NAMP Ignite Talks: Drawing Lines

“Drawing Lines” in Austin, Texas was a community art project inspired by historical political changes happening within the city due to electoral redistricting. For this project, an artist or team of artists worked with each council district to co-create an art piece with residents; all

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Podcast

Once In A Lifetime

Ryan Cummins is the co-founder of Omaze, an experience-based fundraising organization whose focus is to allow everyone the chance to win a once-in-a-lifetime experience with their favorite celebrity while (most importantly) supporting a great cause for as little as $10. Take a listen to this

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News / Feature

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Michael Thompson was always more of an introvert who continuously became friends with the most confident people through every stage of his life. With reflecting back on it, he's realized this is one of the best decisions he's made because he's not only noticed common characteristics

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News / Feature

A Performance in Queens Got Right What That Pepsi Ad Got Wrong

 In Venice, collectors ogled and Instagrammed their way through Damien Hirst’s splash back into the center of art-world attention—a massive, for-sale museum show spanning François Pinault’s Palazzo Grassi and Punta della Dogana, where a single, barnacled sculpture can

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Blog

The Many Hats of the 21st Century Arts Marketer: There is a Solution

Do you remember the children’s book Caps for Sale? It’s the one about a clever hat peddler who carries his wares stacked high on his head—sometimes as many as 15 or more caps at a time. Predictably, shenanigans ensue. Well, even if you’ve never read this particular

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Blog

Diversity + Inclusion = A Winning Strategy

If we’re going to talk about diversity, we also have to talk about inclusion. Diversity acknowledges and celebrates the differences we all bring to the world. Inclusion is about picking up all of those differences and putting them to work together, and using them to drive designed and desired

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