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39 ITEMS FOUND

Blog

How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Content presented by PatronManager. In economic news, we sometimes hear that the arts aren’t doing so well. Among other challenges, we hear that they’re losing older audiences and not gaining young audiences at a fast-enough rate to support the very significant costs of doing business.

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Blog

Expanding Audience Connections

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Arts organizations often find a delicate balance in planning a season that generates necessary revenue and attendance, while still being driven by a meaningful purpose. Attached to this balancing act is

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Blog

The Arts Experience and Reducing Audience Churn

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming

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Blog

The Road to Participation: Countering Misperceptions

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. “What would I wear?” That age-old question is not simply the whining of a teenager facing a monumental quandary despite a closetful of clothes. It’s one of the many questions that newcomers

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Blog

The Room Where It Happens

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Before a donation is made or the first ticket is purchased; back before a link is clicked or the post is engaged; even before the content is curated, the campaign composed, or the budget is set—a single

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Blog

Win More Grants: Integrating Evaluation with Stories

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action. Like consumers, donors make funding decisions based on emotion, and then they rationalize their decisions with logic.

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Podcast

How to Use Facebook Ads to Boost Your Best Content

Larry Kim (founder & Chief Technology Officer of WordStream) joins this episode of the Social Media Marketing Podcast to help explain the inner workings of Facebook advertising and how to be sucessful on your next paid advertising campaign.

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News / Feature

Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

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News / Feature

How to Sell on Instagram

Jasmine Star, a professional photographer who specializes in Instagram marketing, shares her story—which starts with law school, transitions over to photography, and ultimately goes to Instagram. Jasmine is sure to inspire you with ways to sell with Instagram.

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News / Feature

How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, read this interview by Michael Stelzner of Larry Kim.

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