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Getting your Priorities Straight

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But

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The Room Where It Happens

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Before a donation is made or the first ticket is purchased; back before a link is clicked or the post is engaged; even before the content is curated, the campaign composed, or the budget is set—a single

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The More Arts Marketing Changes, The More it Stays the Same

I wanted to write a succinct and direct opening to our week-long arts marketing blog salon—something catchy and engaging—something witty and amusing. As I read over the blogs you’ll see this week, I realized that the reality in which arts marketers exist is anything but catchy,

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Writing a Marketing/Advertising Plan? Start Here!

Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 5 key questions to help write your marketing or advertising plan Question 1: What are our marketing

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Win More Grants: Integrating Evaluation with Stories

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action. Like consumers, donors make funding decisions based on emotion, and then they rationalize their decisions with logic.

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News / Feature

Twitter for Business in a Nutshell

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to

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How I Grew My Twitter Following by 2,400 Percent

Having trouble gaining Twitter followers? See how Sam Kern from Influence & Co grew his following by 2,400% and take a look at these easy fixes for you to have follower success!

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News / Feature

What Is A Marketing Pixel And Why Should You Care?

Ever heard of a marketing pixel? It's a little tracker placed on your website so you can keep up with what your customers are looking at to remind them about it later (i.e. ads on Facebook for the play you thought about checking out). Ticketfly is helping you out by laying it all out and how it

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Using Google Analytics: An Essential Guide for Social Media Marketers & Small Business Owners

Google Analytics is a crucial tool for any digital marketer, but it isn't exactly the easiest to understand. Start with these basics and learn how to set up your account, track metrics, integrate Google Analytics into your website, set up goals, and boost your sales.

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Make It For Your Audience's Audience

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong

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