Resource Library
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Blog
The Power of Conflict: Why You Should Welcome Tough Conversations
This post is part of the “Imagining the Future of Inclusive Arts Marketing” blog salon. Earlier this year, we gathered marketing leaders from top cultural institutions in New York City to talk about conflict. Either our guests were genuinely interested in the topic or they just really
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Blog
3 Essential Questions for Building Your Best Audience
This post is part of the “Imagining the Future of Inclusive Arts Marketing” blog salon. Gaps in perception. Limitations of perspective. Failings of imagination. We can call them many things, but we all have them. And when it comes to building audiences for our arts organizations, they
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Blog
How and Why to Rebrand Your Organization, Part 2: How
This post is part of the “Imagining the Future of Inclusive Arts Marketing” blog salon. If you’ve read part 1 of this blog and have decided your motives are pure and your rationale for rebranding is solid, now the real work begins. Here are some things to think about. Get
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Blog
How and Why to Rebrand Your Organization, Part 1: Why
This post is part of the “Imagining the Future of Inclusive Arts Marketing” blog salon. It’s a crowded marketplace out there. If your organization isn’t standing out, take a look at its brand. If you think it needs a little work (or a lot)—you might be right. Whether
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News / Feature
The 15 Types of People You’ll Meet at a Conference
With so many benefits of attending and goals to focus on during a conference, choosing just one can be a tall order. And with INBOUND 2016 around the corner, you might be asking yourself: Should you network, and make connections with smart people? Or should you stick to learning, and diligently take
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News / Feature
10 Social Media Apps You Should Be Using in 2017
If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one.
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News / Feature
One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers
When you’re thinking about social content, think about the 70/30 rule of engagement. 70% of your content should be giving users interesting, fun, and shareable content. Do that correctly and you've earned the right to give users 30% sales content. One way to create good 70% content is to
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News / Feature
Museums Are The Biggest Job Creator You’ve Never Heard Of
I don’t mean admission fees or fundraising drives. I’m talking about all the money museums generate for local, national, and global economies. If you haven’t yet found a resolution for 2017, make it to spread the word that museums are important for the economy.
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News / Feature
The Best Time to Make a Sales Call in 2017
Unfortunately for legacy salespeople, this approach doesn’t work anymore. An oft-cited study from the Keller Research Center at Baylor University shows only 1% of cold calls ultimately generate appointments.The takeaway is, the “best time to make cold calls” doesn’t
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News / Feature
How She Built a $50 Million Postcard Empire
Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can actually work — and pay off big-time. While digital hogs the headlines, direct mail has
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