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Arts Marketing Trends A-Z: 2019 Edition

As we close the book on 2018 and open a new edition for 2019, the world of arts marketing and marketing in general continues its furious pace, with most of us trying to keep up with our daily responsibilities all while new technology and insights come at us at a greater velocity than ever. So, what

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Marketing New Works: Making the Unfamiliar, Familiar

The words “new play” or, even more so, “new musical” tend to strike excitement in the hearts of artistic directors, terror in the hearts of managing directors, buzzworthy glee in the hearts of funders, and, unfortunately, hesitancy in the hearts of audiences. This is not a

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How CRM Can Help You Outperform National Arts Industry Revenue Benchmarks

Content presented by PatronManager. In economic news, we sometimes hear that the arts aren’t doing so well. Among other challenges, we hear that they’re losing older audiences and not gaining young audiences at a fast-enough rate to support the very significant costs of doing business.

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The Case for Comprehensive Marketing Planning; and/or, Know Your Consumer—or Else

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. I couldn’t decide on one title for this blog post, so I’m using them both. In my 20-plus years of nonprofit marketing management I can honestly say that for me, the jury is out on whether there

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Getting your Priorities Straight

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But

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The Room Where It Happens

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Before a donation is made or the first ticket is purchased; back before a link is clicked or the post is engaged; even before the content is curated, the campaign composed, or the budget is set—a single

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The More Arts Marketing Changes, The More it Stays the Same

I wanted to write a succinct and direct opening to our week-long arts marketing blog salon—something catchy and engaging—something witty and amusing. As I read over the blogs you’ll see this week, I realized that the reality in which arts marketers exist is anything but catchy,

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Writing a Marketing/Advertising Plan? Start Here!

Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 5 key questions to help write your marketing or advertising plan Question 1: What are our marketing

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Win More Grants: Integrating Evaluation with Stories

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action. Like consumers, donors make funding decisions based on emotion, and then they rationalize their decisions with logic.

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News / Feature

Twitter for Business in a Nutshell

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to

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