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Blog

The Arts Experience and Reducing Audience Churn

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. If you could attract neophyte audience members and get them to return by buying them a glass of wine, wouldn’t you do it? And if it was even easier to get them to the next step, becoming

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Taking Down Practical Hurdles

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Try taking a youngster to a museum. It’s not easy. Where will you put the stroller? What about the crackers and the Cheerios? It’s even harder to manage a visit to an opera or a dance performance.

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The Road to Participation: Countering Misperceptions

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. “What would I wear?” That age-old question is not simply the whining of a teenager facing a monumental quandary despite a closetful of clothes. It’s one of the many questions that newcomers

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Getting your Priorities Straight

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But

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Blog

The Room Where It Happens

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Before a donation is made or the first ticket is purchased; back before a link is clicked or the post is engaged; even before the content is curated, the campaign composed, or the budget is set—a single

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The More Arts Marketing Changes, The More it Stays the Same

I wanted to write a succinct and direct opening to our week-long arts marketing blog salon—something catchy and engaging—something witty and amusing. As I read over the blogs you’ll see this week, I realized that the reality in which arts marketers exist is anything but catchy,

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The Best Kept Secret

A rare gem. Under the radar. Off the beaten path. Along with marketers’ least favorite phrase: “getting the word out,” these short descriptors are meant to be compliments by supporters who harbor no ill-will, yet to everyone involved in some way with arts marketing, they are the

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Writing a Marketing/Advertising Plan? Start Here!

Many organizations approach writing a marketing/advertising plan like a deer in headlights. But, it’s really not that hard! You just need to ask (and answer) the right questions. 5 key questions to help write your marketing or advertising plan Question 1: What are our marketing

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News / Feature

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year

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Win More Grants: Integrating Evaluation with Stories

Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action. Like consumers, donors make funding decisions based on emotion, and then they rationalize their decisions with logic.

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