Resource Library
53 ITEMS FOUND
News / Feature
10 Nonprofit Twitter Accounts Doing it Right
Struggling to figure out how a nonprofit can fit into the mainstream Twitter world? Check out these 10 nonprofits who are dominating this social platform, and get some inspiration for your organization's page.
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E-Book
Making Space: Lessons on Artistic Intervention in Uncommon Places
In this e-book, Making Space: Lessons on Artistic Intervention in Uncommon Places, you’ll find the examples from three organizations whose artistic interventions have worked with uncommon sites to create unique, engaging, and transformative experiences with their audiences.
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E-Book
Let’s Get Weird: Lessons on How to Innovate, Motivate, and Take a Leap of Faith
These three case studies showcase the wonder of weird and share advice from innovators, Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, who make unconventionality a priority to attract and engage their audiences. Let’s Get Weird: Lessons on How to Innovate, Motivate, and Take a Leap of Faith reveals the amazing things that can happen when you create opportunities for the unusual in the arts.
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Publication
The Millennial Museum
How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.
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E-Book
50 Best Tweets from the 2016 National Arts Marketing Project Conference
We captured thousands of tweets at #NAMPC, so we've selected the Best 50 from the #NAMPC tweet deck for you to enjoy and share with others.
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Publication
Entrepreneurship and Leadership in Marketing the Arts
It is around the particularities of cultural marketing that entrepreneurship and leadership in marketing the arts must be articulated. The marketing process in the arts starts with the creative work; the manager cannot modify this core product. Thus the marketing process in the arts is conceptually different from that in other fields.
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Podcast
NAMPRadio Episode 19: Community Theater's Low-cost Marketing Innovations
Ron talks with Lisa Mallette, Executive Artistic Director of City Lights Theater Company about their committement “to create an 'aha!' aspect for each production" and the use of innovative techniques such as using specialized cards that went along with popular play “In
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Podcast
NAMPRadio Episode 23: Bring Your Story's Main Protagonist to Life on Twitter
Ron talks with Rebecca Wallace, the author of "Smiling At Strangers,". To help market her book and engage people with the story line, Rebecca used Twitter, sending tweets as her story's protagonist. More info on Rebecca's book can be found on her website, http://ballyhoopress.com,
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Podcast
Maz Jobrani - Why I Am Not a Terrorist
What's the best way to change perceptions? Tell jokes about the very thing you want to change. Maz Jobrani is an entrepreneur, comedian, actor, and now author whose Iranian roots are deeply embedded in everything he touches. Like George Lopez, or Chris Rock, his comedy and his heritage are
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Podcast
Businesses Behind Bars with Chris Redlitz
5 years ago, Chris Redlitz walked into San Quentin prison for the first time. He came out a changed man...luckily only 3 hours later. The serial entrepreneur and technology visionary had reluctantly visited to speak to inmates about entrepreneurship, but the passion he witnessed in that room
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