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Video

NAMP IGNITE Talks: What does it take to be Innovative?

In this NAMP Ignite Talks, Chris Denson, Director of Ignition Factory at OmnicomMediaGroup USA and Creator/Host of Innovation Crush Podcast Series, discusses what it takes to be innovative from a business perspective. From building a diverse team to learning how to preemptively problem solve and

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Blog

6 Ways Millennials are Changing Charitable Giving

Many people think of millennials as self-centered, selfie-snapping, uber-texting, uber-riding narcissists. Even some millennials share this opinion. Johnny Oleksinski, a millennial himself, wrote in the New York Post: “This is my number one rule: Do whatever millennials don’t. Definite

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News / Feature

Make It For Your Audience's Audience

One of the major goals in social media is to not only get a lot of "Likes" on our posts but to turn those likes into shares so that we're constantly reaching a new and wider audience. Unfortunately this isn't an easy task and could possibly stem from us focusing in on the wrong

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News / Feature

The Power of Visual Storytelling

Whether you're promoting a product, event, or the organization itself, visual storytelling is a crucial part of any online marketing campaign. This is especially true with social media being the driving force of it all. Digital Marketer, David Verjano, gives the run down on the importance

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News / Feature

What I've Learned In 38 Years Of Surrounding Myself With Confident People

Michael Thompson was always more of an introvert who continuously became friends with the most confident people through every stage of his life. With reflecting back on it, he's realized this is one of the best decisions he's made because he's not only noticed common characteristics

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News / Feature

How Google Street View Became An Art Form

On May 25, Google Street View celebrated its 10th anniversary. What was meant as a more realistic way for users to view cities and towns around the world turned into a source of inspiration for numerous artists over the years. Whether creating hyperlapse videos to take viewers on a virtual roadtrip,

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News / Feature

How To (And How Not To) Use Memes For Online Marketing

Admit it ... we all love a good meme. When the text and image all fit together to get a message across that people understand and resond to, it's a huge marketing win. Unfortunately, this isn't a simple task, but Jayson DeMers helps to lay out some rules for success with using memes on your

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Video

Courageous Creativity

CreativeMornings is a free monthly morning meetup for creatives to gather in cities all around the world. Each month they focus on a specific topic and find a local creative to present a short talk to inspire the people within their community. The April 2017 theme was "Beyond," which was

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Publication

Key Take-Aways: Americans for the Arts Public Art Marketing & Community Engagement Webinar Series

In Fall 2014, I was invited to lead a webinar for the Americans for the Arts Public Art Network (PAN) Public Art Marketing & Community Engagement Digital Classroom series. Part of PAN’s ongoing online leadership development program for public art professionals, this 4-part webinar series focused on how to communicate to different groups of people why we need public art, and how to make public art as visible and impactful as possible—in both physical spaces and online.

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Blog

Creating compelling, share-friendly content for your arts organization

For busy—and often solo—arts marketers, the task of creating engaging, thoughtful social media content can seem daunting at times. You know your social audiences want a post that gets them excited about what you do, that inspires them to interact with you … and maybe even share

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