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News / Feature

Twitter for Business in a Nutshell

Pam Moore is the CEO / founder of Marketing Nutz and is ranked as one of the Top 10 Social Media Power Influencers by Forbes. In this episode of her podcast, SocialZoom Factor, she takes you through the do's and don'ts of Twitter for your business. From giving a background of her start to

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News / Feature

National Arts Marketing Project Kicks Off Second Pennsylvania Cohort

Americans for the Arts, the leading organization for advancing the arts and arts education in America, is pleased to announce the second cohort of the Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector, a new, five-year

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News / Feature

U R What U Tweet

If you take a look at the top 10 Twitter users you'll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy

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News / Feature

6 Podcasts That Will Make You a Better Social Media Marketer

Podcasts are steadily growing in popularity (thanks Serial) and yet I’m still surprised by the amount of people who turn their noses up at them, or assume they’re just another form of “boring talk radio.” There’s a reason the act of oral storytelling is as old as human

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Publication

2017 Video in Business Benchmark Report

This report shares trends from analyzing data colleced from Vidyard video platform of more than 500 businesses over 600 million video streams in the year 2016.

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NAPD Resource

Arts Organizations and Digital Technologies

The report Arts Organizations and Digital Techologies shares results of a survey to explore how arts organizations use technology and how it impacts their work. Cultural organizations like theater companies, orchestras, and art museums are using the internet, social media, and mobile apps to draw in and engage audiences, provide deeper context around art, and disseminate their work beyond the stage and the gallery.

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E-Book

The Top 50 Tweets from the 2015 National Arts Marketing Project (NAMP) Conference

This e-book was developed to capture the top 50 tweets from the 2015 National Arts Marketing Project (NAMP) Conference.

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E-Book

The Fifty Most Powerful Tweets from the 2013 National Arts Marketing Conference

On November 8-11, 2013 in Portland, Oregon, a charged group of over 675 arts marketers came together for the National Arts Marketing Project Conferece, “Powered by Community. They shared best practices, celebrated their successes, and left with practical lessons about connecting with communities to share the power of the arts, much of which were catpured in participants tweets. Our e-book, The Fifty Most Powerful Tweets from the 2013 National Arts Marketing Conference, shares 50 of our favorites tweets which shared kernels of knowledge.

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E-Book

Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See

The marketing philosophy of these digital times is undeniable: varied, visually rich content is the key to a successful marketing mix in 2013. Review some of the best infographics in the e-book, Marketing Mixology:13 Social Media Infographics Every Marketer Needs to See. Infographics are now more elaborate and informative than ever. And it’s no wonder—infographics pack a punch. They frame data so that numbers construct a story, allowing users to digest information in a compelling, accessible way. This carefully-curated collection of social media infographics tells a story of its own about the state of social media in 2013.

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Publication

The Millennial Museum

How can museums attract millennials to their exhibitions. Arts and cultural institutions are looking for new ways to engage young professionsals and turn them into their loyal patrons and donors. A group, Musuem Hack, has developed a new style of introducing crowds to museums that focuses on "subversive fun." Read more in this article from Arrive Magazine.

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