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Blog
Reading Beneath the (Head)lines (Part 1)
I saw the reaction more than once after the National Endowment for the Arts released it’s new report When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance last month. “Socializing is still the most commonly cited reason for attending the arts. Lack of
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The Subscription Equation (and other tactics)
Probably the most frequent question I am asked is if I believe subscriptions are dying. And if you would have asked me five years ago, I would have answered in the affirmative. I, like many others, believed the subscription model was outdated – a worn out old chestnut that needed to be
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Four New Year’s Resolutions for Your Database
Declarations of 2012 as the year of Big Data brings to 2013 a renewed—and well-deserved—focus on analytics and making data-driven decisions. Your organization’s database is the key to the hearts, minds, and wallets of your most fervent supporters—your patrons. Patrons,
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Announcing the Launch of the new National Arts Marketing Project Website!
After months of hard work and dedication, we are pleased to announce the launch of the brand new National Arts Marketing Project website! The new site went live on Jan. 18, 2017, and can be accessed by visiting namp.americansforthearts.org. We redesigned and crafted our beautiful new website for
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Win More Grants: Integrating Evaluation with Stories
Do you want to wow your donors and secure more funding? Arts programs that consistently attract more funding intentionally combine evaluation results with stories to inspire action. Like consumers, donors make funding decisions based on emotion, and then they rationalize their decisions with logic.
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