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Podcast

Universal Design Thinking

Having lost his ability to walk at age 5, and the ability to breathe solely on his own later in life, Dr. Victor Pineda has grown to become the consummate multi-hyphenate: scholar, professor, activist, filmmaker, international guest speaker, social design thinker, and White House appointee under

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Video

National Arts Marketing Project Conference 2013: Pam Moore

To close out NAMPC, Pam Moore gave the keynote speech. One of Forbes' Top 10 Social Media Influencers and Top 10 Women in Social Media, Pam Moore has been helping entrepreneurs, small business leaders, and national organizations build winning brands and integrated platforms that sustain business

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Video

National Arts Marketing Project Conference 2014: Sustainability

How can marketing ensure your organization's sustainability?

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Video

Marketing for Artists 101

Marketing for artists is extremely important, but sometimes artists don’t know what to do or where to start. This is not the only answer but it's my own thoughts and things I do for marketing myself and leading a successful career in the industry. My hopes is that by sharing what's

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Video

Inside the Mind of a Master Procrastinator

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out

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Video

NAMP Ignite Talks: The Challenges Ahead

 In this NAMP Ignite Talk, Bryan Joseph Lee of Round House Theatre discusses five major trends that the arts are up against and shares how the field can best address and respond to these trends for a more vibrant future.

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Blog

The More Arts Marketing Changes, The More it Stays the Same

I wanted to write a succinct and direct opening to our week-long arts marketing blog salon—something catchy and engaging—something witty and amusing. As I read over the blogs you’ll see this week, I realized that the reality in which arts marketers exist is anything but catchy,

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Blog

The Room Where It Happens

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Before a donation is made or the first ticket is purchased; back before a link is clicked or the post is engaged; even before the content is curated, the campaign composed, or the budget is set—a single

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Blog

Getting your Priorities Straight

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. Every new season at a performing arts organization is like a road trip to a new destination. We’re experienced enough after taking these trips for years to know how to prepare and what to pack. But

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Blog

The Case for Comprehensive Marketing Planning; and/or, Know Your Consumer—or Else

This post is part of our “Optimizing Your Arts Marketing Practice” blog salon. I couldn’t decide on one title for this blog post, so I’m using them both. In my 20-plus years of nonprofit marketing management I can honestly say that for me, the jury is out on whether there

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