Past Workshops
Strategy and Planning Workshops
Data-Driven Marketing: Taking Santa Fe Audience Relationships to the Next Level
- Apr 04, 2016
- Data & Analytics, Strategy and Planning
- Santa Fe, NM
25 Santa Fe arts organizations expanded their understanding of successful marketing tactics, connected and collaborated with colleagues, and took home an actionable plan for implementation at their organizations.
Audience Engagement in Three Acts: Audience Acquisition, Retention, and Diversification
- Mar 30, 2016
- Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
- Purcellville, VA
As arts marketers, acquiring new audiences while working to retain, engage, and diversify our current audiences is a challenging goal. Small and mid-sized organizations learned tangible tactics to increase visibility and audience engagement through integrated marketing and communications strategies.
Culture Track In Action: How to Translate Audience Insights into Innovative Strategies
- Mar 26, 2016
- Data & Analytics, Innovation, Strategy and Planning
- Denver, CO
Building on key themes that emerged from the Culture Track study, Denver-based arts organizations explored critical shifts in audience behavior, investigating how the findings relate to the Denver landscape.
Marketing for Individual Artists: Strategies for Designing and Building an Online Presence
- Mar 03, 2016
- Digital Marketing and Social Media, Resources for Individual Artists, Strategy and Planning
- Laguna Beach, CA
Over 50 established artists focused on enhancing their online presence, including websites, digital portfolios, social media, e-communications, and e-commerce.
Creating Diverse Audiences for Dynamic Community Engagement
- Jan 21, 2016
- Audience & Community Engagement, Strategy and Planning
- Denver, CO
180 Denver-based arts organizations gained the tools for achieving dynamic community engagement and explored strategies for engaging diverse communities.
Leveraging Social Media for Audience Acquisition and Engagement
- Nov 20, 2015
- Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
- Laguna Beach, CA
Over 50 arts organizations learned the best practices for engaging younger audiences as well as the practical tools and implementable strategies for staying-ahead-of-the-marketing and audience engagement curve through the use of social media.