Past Workshops
Strategy and Planning Workshops
Social Media 101 and 201
- Oct 26, 2015
- Digital Marketing and Social Media, Strategy and Planning
- Dover, DE
In a two-part series, 250 arts organizations learned the best practices and strategies to compete in the ever-evolving world of social media.
Audience Engagement Boot Camp
- Oct 21, 2015
- Audience & Community Engagement, Strategy and Planning
- Columbus, OH
Audience expectations and engagement habits have been changing quickly alongside mobile phone models, making it feel impossible to keep up. Attendees explored these shifts in participation culture from "sit back and watch" to "stand up and do."
Audience Development, Arts Awareness, and Collaboration
- Oct 15, 2015
- Audience & Community Engagement, Partnerships and Collaborations, Strategy and Planning
- Indianapolis, IN
Most people only know Indianapolis as a sports town. NAMP and leaders in the state devised goals to make sure folks know about the amazing arts community and raise the visibility of the arts for all.
Audience Segmentation & Analysis
- May 15, 2015
- Digital Marketing and Social Media, Strategy and Planning
- Fort Lauderdale, FL
Local organizations learn the importance of crafting a digital marketing strategy that fits each organization’s unique needs and goals.
Chaos, Order, and Innovation
- Apr 24, 2015
- Strategy and Planning
- Ft. Collins, CO
Do you thrive on structure and planning? Or relish the more spontaneous aspects of your work? These opposing principles were the focus of "Chaos, Order, and Innovation.”
Digital Marketing: Utilizing Google for Advertising and Funding
- Mar 20, 2015
- Digital Marketing and Social Media, Strategy and Planning
- Agusta, GA
This workshop focused on the unique regional marketing challenges of Augusta arts organizations, emphasizing skills in digital marketing, including best practices for online advertising, Google Grants, and SEO.