Past Workshops

Workshops

The Art of Relevance: Mattering More to More People

  • Oct 19, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Denver, CO

175 Denver-based arts leaders learned to increase the relevance of their work to the many audience segments and communities that they serve through.

Not All Marketing Dollars Are Created Equal … And That’s Okay

  • Oct 07, 2016
  • Revenue, Strategy and Planning
  • Laguna Beach, CA

30 arts organizations studied effective budget allocation and learned to create an integrated marketing plan in order to maximize impact, minimize cost, and measure effectiveness—no matter budget size.

Imagine. Innovate. Ignite. Next-Level Marketing for 21st-Century Arts Audiences

  • Aug 18, 2016
  • Digital Marketing and Social Media, Innovation, Strategy and Planning
  • Wichita Falls, TX

In this 101-level workshop, 30 arts organizations from Wichita Falls, TX gained practical skills and innovative tools for arts marketing and audience engagement while demonstrating the power of collaboration.

 

Creating Diverse Audiences for Dynamic Community Engagement

  • Jul 19, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Raleigh, NC

Performing arts organizations in Raleigh, NC gained the tools for achieving dynamic community engagement and explored strategies for engaging diverse communities. 

Building, Diversifying, and Sustaining New Audiences

  • Jul 12, 2016
  • Audience & Community Engagement, Strategy and Planning
  • St. Louis, MO

Grantees of the Regional Arts Commission of St. Louis developed a framework that helped identify, invite and cultivate an audience in a way that reflects artistic and organizational values.

Data-Driven Marketing: Taking Santa Fe Audience Relationships to the Next Level

  • Apr 04, 2016
  • Data & Analytics, Strategy and Planning
  • Santa Fe, NM

25 Santa Fe arts organizations expanded their understanding of successful marketing tactics, connected and collaborated with colleagues, and took home an actionable plan for implementation at their organizations.

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