Past Workshops

Workshops

Audience Engagement in Three Acts: Audience Acquisition, Retention, and Diversification

  • Mar 30, 2016
  • Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
  • Purcellville, VA

As arts marketers, acquiring new audiences while working to retain, engage, and diversify our current audiences is a challenging goal. Small and mid-sized organizations learned tangible tactics to increase visibility and audience engagement through integrated marketing and communications strategies.
 

Culture Track In Action: How to Translate Audience Insights into Innovative Strategies

  • Mar 26, 2016
  • Data & Analytics, Innovation, Strategy and Planning
  • Denver, CO

Building on key themes that emerged from the Culture Track study, Denver-based arts organizations explored critical shifts in audience behavior, investigating how the findings relate to the Denver landscape. 

Marketing for Individual Artists: Strategies for Designing and Building an Online Presence

  • Mar 03, 2016
  • Digital Marketing and Social Media, Resources for Individual Artists, Strategy and Planning
  • Laguna Beach, CA

Over 50 established artists focused on enhancing their online presence, including websites, digital portfolios, social media, e-communications, and e-commerce.

Creating Diverse Audiences for Dynamic Community Engagement

  • Jan 21, 2016
  • Audience & Community Engagement, Strategy and Planning
  • Denver, CO

180 Denver-based arts organizations gained the tools for achieving dynamic community engagement and explored strategies for engaging diverse communities.

Leveraging Social Media for Audience Acquisition and Engagement

  • Nov 20, 2015
  • Audience & Community Engagement, Digital Marketing and Social Media, Strategy and Planning
  • Laguna Beach, CA

Over 50 arts organizations learned the best practices for engaging younger audiences as well as the practical tools and implementable strategies for staying-ahead-of-the-marketing and audience engagement curve through the use of social media.
 

Social Media 101 and 201

  • Oct 26, 2015
  • Digital Marketing and Social Media, Strategy and Planning
  • Dover, DE

In a two-part series, 250 arts organizations learned the best practices and strategies to compete in the ever-evolving world of social media.
 

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