Conference Schedule


Grabbing Attention in a Sea of "Culture"

  • Saturday, November 11, 2017 - 11:00am to 12:15pm
    | #NAMPC

Who are our competitors when it comes to “cultural” experiences? In today’s world of nearly unlimited opportunities for cultural experiences (from brewery tours to festivals, concerts, food experiences, movies—even shopping), how does a traditional cultural organization compete?  In this discussion session, get some real world examples of the problem and attempts at the solution, and then crack open your experiences and see what a little collective brainpower can bring to light.

Learning Objectives:

  1. Hear the challenges and proposed solutions from a set of arts marketing professionals on how to get people to pay attention in a crowded space.

  2. Learn how to use the audiences themselves, data, and social and digital channels to make quick and easy, low- to no-cost tactical shifts that might help build buzz.

  3. Gather additional ideas from your peers, and brainstorm on how those ideas might work for you.


Kim Huskinson
Senior Manager, Marketing & Audience Insights