Conference Schedule


How Healthy Are We? A National Check-up

  • Saturday, November 10, 2018 - 11:00am to 12:15pm

National Center for Arts Research will share insights on performance indices key to assessing the health of arts organizations—all related to marketing and participation. Get the report and tools you need to answer a number of important questions: What is the reach of the arts sector’s community engagement? What is the marketing return on investment? How much money do organizations spend on marketing to bring in one visitor? Where are our most likely attendees?

Learning Objectives:

During this Session, attendees will:

1. Receive national data insights related to marketing investments by arts organizations

2. Receive national data insights related to community engagement in arts organizations

3. Engage in a preview of a new audience development tool