Conference Schedule


Making Sense of Changes, Updates, and the New Policies of Google Grants

  • Saturday, November 10, 2018 - 11:00am to 12:15pm

If your organization has a Google Grant account, you’ve probably noticed there have been significant changes to the program recently. Google released a major update to its AdWords policies and made changes that require new levels of compliance. As a result, it’s become much more challenging to spend through your allotted Grant budget, even for the savviest of arts marketers. It’s a lot to wrap your head around—but we’ve got you covered. Ultimately, Google’s recent changes represent some exciting new opportunities for arts organizations.


Learning Objectives:

During this Session, attendees will:

1. Review basic concepts related to Google AdWords search marketing (bid, quality score, keyword relevancy)

2. Learn about the recent updates and changes to the Google Grant program

3. Better understand how to use their allocated grant budgets effectively


Erik Gensler