Conference Schedule


Maximizing This Year's Social Media Streams with the Right Content

  • Saturday, November 11, 2017 - 11:00am to 12:15pm
    | #NAMPC

So far, in 2017, Facebook has changed its algorithm nine times. And every time, that means the rules change, too—what surfaces, what gets buried, who will see anything you’re trying to put out in the social media world. And they aren’t the only ones. In this super-useful session, you’ll walk through exactly what Facebook, Twitter, and other social media platforms are preferencing right now—and how to take advantage. We may not be able to predict the future, but we might as well take full advantage of the present, right?

Learning Objectives:

  1. Better understand evolving landscape of social media and what content types they reward and punish.

  2. Explore best practices and helpful tools to keep you at the cutting edge of these constant shifts and changes.

  3. Talk through appealing and impactful content, measurement techniques, and brand identity to match with social media communications goals.


Kerry Hayes
Ann Marie Watson
Digital Communications Strategy Manager
Joseph Yoshitomi
Director, Arts Strategies