Preconferences are a great way to kick-start your experience. 

This year, we offer two in-depth learning opportunities. Both sessions will arm you with strategies and tactics to make change happen in your community.

Crossing the Intersection of Race, Equity and Advocacy in the Arts

How can values of racial equity and social justice strengthen and advance an effective advocacy and outreach strategy? How are different organizations shaping their practices and their language to interrupt false dichotomies and push for systemic change? Join members of the Seattle Host Committee to explore what tools and approaches have been applied in the Northwest, and how they have found success and resistance. 

Building New Diverse Audiences through Effective Practice

Demographic change is reshaping the make-up of communities across the United States and once tried and true marketing approaches are yielding diminishing returns. Arts organizations need to grapple with the reality of a more diverse population and position themselves to communicate with and market effectively to a more diverse population. 

Change is necessary if arts organizations are going to be able to grow their audiences and make a new case for the value of the experience that they offer.  This means that arts organizations have to be willing to change the way they think about audience building; how they communicate and convey their value; and how they interact with consumers to be more inclusive and relevant. Organizations may need to overcome fears of change to connect authentically with their community and the audiences that they hope to attract.

Our thanks to The Wallace Foundation for its support of the Building New Diverse Audiences Through Effective Practice Preconference. 

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