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NAMPRadio Episode 17: How to Help Your Community Accept a New Brand

In this episode, the panelists, Ron Evans and Maris Smith talk with Josh Russell about the rebranding of Artsopolis.com to LiveSV.com. Josh will share how an arts organization can navigate the path to community wide acceptance of a new brand.

Guest panelists:
Josh Russell has worked in marketing and communications in Silicon Valley for more than 10 years and is the Director of Communications and Emerging Initiatives at 1st Act Silicon Valley, and is in charge of the new LiveSV.com brand.

NAMPRadio Recommends:

Outro music: “El Viento" by Justin Gordon. Find out more about this artist at his website (music used with permission from the Podsafe music network)

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