NAMPRadio Episode 17: How to Help Your Community Accept a New Brand
In this episode, the panelists, Ron Evans and Maris Smith talk with Josh Russell about the rebranding of Artsopolis.com to LiveSV.com. Josh will share how an arts organization can navigate the path to community wide acceptance of a new brand.
Josh Russell has worked in marketing and communications in Silicon Valley for more than 10 years and is the Director of Communications and Emerging Initiatives at 1st Act Silicon Valley, and is in charge of the new LiveSV.com brand.
- Maris recommends: Social Media company Involver.com as well as new changes to the Hulu advertising platform.
- Ron recommends: The National Arts Index, which allows you to compare spending on the arts and other statistics of your community with other communities.
Josh recommends: The blog of a Silicon Valley marketing company called Pure Matter, with insights on social media measurement
Outro music: “El Viento" by Justin Gordon. Find out more about this artist at his website (music used with permission from the Podsafe music network)