NAMPRadio Episode 8: The Value of CRM for NonProfits to Help Build Customer Relationships
In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Tim Roberts from ARTS Australia about the benefits of using Customer Relations Management (CRM) database to help build relationships with your customers and patrons and how to catpure data and extract it from the CRM to improve your marketing efforts.
- Matt recommends: Made to Stick : Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath. The 6 basic principles of what makes an idea (read: marketing campaign) "sticky," plus tips on how to put the principles into practice. Co-written by a Stanford Graduate School of Business professor (who isn't giving me kickbacks for plugging his book....). You might also want to visit the Heaths' own site .
- Ron recommends: His video editing program, Sony Vegas Movie Studio Platinum as an inexpensive but full-featured video editor for Windows platforms.
- Tim recommends: SpamDrain , a hosted Spam solution to solve the problem of the volume of Spam and virus laden messages when collecting email on an iPhone.
- Maris recommends: Screengrab for Firefox as a tool to capture screengrabs of your sites (just for the Firefox internet browser though)
Outro music: “Greenwood Woman'” featuring singer/songwriter Arthur Hinds. Find out more about this artist via his homepage: http://arthurhinds.com or his page on the Podsafe Music Network: http://is.gd/cShQ8