Resource library


Not All Marketing Dollars Are Created Equal … And That’s Okay

  • Oct 07, 2016
  • Revenue, Strategy and Planning
  • Laguna Beach, CA

The National Arts Marketing Project (NAMP) returned to Laguna Beach to help attendees step away from the spreadsheet, assess the costs and effectiveness of their current systems, align strategies with objectives, and allocate funds with confidence. Uniquely tailored to address the challenges and concerns of the Laguna Beach arts & cultural community, this full-day, skill-building workshop armed attendees with real world strategies for creating or modifying an integrated marketing plan in order to maximize impact, minimize cost, and measure effectiveness—no matter budget size.

Workshop Information

Date & Time:

7 October 2016 - 9:00am


Laguna Beach City Hall

505 Forest Ave

Laguna Beach, CA



Workshop Presenter(s):

Artist & Marketing and Communications Expert

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