Conference Schedule


Opening Keynote with Luba Tolkachyov & Rodrigo Alanis

  • Saturday, November 11, 2017 - 9:00am to 10:30am
    | #NAMPC

Luba Tolkachyov & Rodrigo Alanis are two of the most exciting visionaries in cultural marketing today.

She is the Co-founder and he is the Global Strategist for Gravity, the award-winning advertising agency recognized by Advertising Age and INC 5000 as the fastest growing cultural agency in the U.S. As experts at deeply integrating brands into cultures, Tolkachyov and Alanis are charged with developing impactful marketing campaigns for clients including the 9/11 Memorial and Museum, Affinity Health, Comcast, and Red Door by Elizabeth Arden to build relevancy in our new, interconnected world.

Tolkachyov will present a big-picture perspective on how marketers can better understand and connect with consumers of different personalities and cultures, and why this is more important than ever in our digital, always-on world. Alanis will weave strategy with a powerful narrative filled with market insights, tactics, and best practices for implementing diversity into your own marketing campaigns—and the impact we will see on our jobs as marketers, our organizations, and in our personal lives in a way that is actionable.

The Opening Keynote Presentation will be livestreamed on the Americans for the Arts YouTube Channel.


Luba Tolkachyov