For years, there has been an obsession in the arts and cultural industry with millennials being the “special sauce” in audience development to offset the declining participation of the silent generation and baby boomers. It’s true that strategies around engaging millennials should be one piece of any organization’s marketing and development plan. However, there are some significant caveats worth understanding before going all in with this generation.

Join this session to learn more about this groundbreaking research on how to best develop campaign plans, build patron loyalty strategies, and evolve your marketing efforts through the lens of our recently published analysis on generational trends in engagement. We will share new and updated results of how organizations are tackling these issues at an organizational and campaign planning level in audience development.